Too much choice

I was introduced to a interesting company Isobar, which created  “an in-store activation device using neuroscience technology to create UMOOD. UNIQLO customers were fitted with a neuro-headset and shown a series of video stimuli. Their neurological responses to the stimuli were then analysed in real-time by a custom-built algorithm that identified their current mood and recommended the perfect T-shirt for them.”

Imagine, how difficult it is to choose a T-shirt that we now relegate decision making to a technology device. Kudos to the company for getting modern man out of his dilemma of too much choice.  Now I understand why Mark Zuckerberg wears the same colored T-shirt and why the Japanese used to insist on uniforms for every staff.

Are you in the same predicament? Afraid to make choices? Why?

Perhaps the best invention yet is to simplify. Or to make a choice, and stop blaming yourself. Take notes, observe your own reactions.

Perhaps we don’t take the time to understand ourselves.

https://www.isobar.com/sg/en/work/umood/