Experiential economy in Shanghai
Alibaba Hema Supermarket eating live seafood cooked on the spot
Getting your portraits done in Lego blocks for 999RMB only. ONLY?
In Shanghai, brands are fighting online consumption by creating experiences for their customers.
Whether it is your own portraits done in Lego bricks, or creating your unique Nike designer shoes, to creating mini stadiums to cheer your favourite team in the Adidas concept stores. Everything is created for instammgramable moments.