The Bilbao effect – reinventing me




A friend who is holidaying in Northern Spain sent us photos of Bilbao’s sights and sensory experience. Truffle, wine, Iberian ham.

Google “Bilbao effect” – a phenomenon where cultural investment and iconic architecture provided an economic uplift for industrial cities in decline.

Is one building sufficient? Unlikely. Not just the Guggenheim museum alone. But it is a significant anchor point.

Are you thinking of reinventing yourself?

What is an iconic project to anchor your new narrative?
A new skill?
A new habit?
A new hope?

How is 2019 going to be different from 2018? Not just a new dress or a new car.

Dont pin on something physical. But on the intangible.

A new energy, a belief, a beginning.

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