So you want a career in Marketing Analytics?

Where do I start?

1. If you like working with different companies, then market research agencies will give you the breadth and scope.

Market Research Consultancies

https://www.nielsen.com/sg/en/

https://www.kantar.com/

http://www.gfk.com

https://www.ipsos.com/en

https://www.comscore.com/Clients

https://www.iriworldwide.com/en-US/

https://www.gartner.com/en

https://www.bain.com/careers/roles/analytics/

https://cmo.deloitte.com/xc/en/pages/topics/analytics.html

Startup or MNE? Startups give you opportunity to try everything from scratch. If you like to see ‘end to end’ implementation of projects, working in-house is the way you go. MNEs also have more resources for training as well as implemeting projects. On the flipside, most have standards and expectations from other stakeholders to comply with.

2. What types of marketing analytics your sales team needs to know?

Pricing analytics Market trend analytics Competitor analytics Market size analytics

(9 Marketing Analytics to add on your resume) Forbes

3. Ten most in demand digital marketing skills:

-UX Experience -Statistical software such as SAS/ SPSS -Coding: Python, R -Data visualisation: Tableau -Project Management -SEO -Storytelling -Working with multiple stakeholders

4. A Day in the Life of a Marketing Analytics Professional